KUALA LUMPUR, Nov 4 — American singer-songwriter Gracie Abrams has unintentionally sparked Malaysian pride after appearing in what fans are calling a “modern baju kurung” during a high-profile fashion event in Hollywood.
The 25-year-old I Miss You, I’m Sorry singer wore a burgundy floral-embroidered two-piece from Chanel’s Spring 2026 collection while performing at the Vogue World: Hollywood show — and Malaysians instantly recognised the resemblance to the traditional baju kurung Kedah.
Social media lit up soon after her appearance, with local fans gushing over the familiar silhouette.
“The baju kurung Kedah has officially gone global,” one user posted on X (formerly Twitter), while another quipped:
“Mark my words — there’s going to be a ‘Gracie baju kurung’ collection next Raya.”
Sinar Daily also reported that the viral moment quickly turned into a light-hearted celebration of cultural crossover, with many Malaysians expressing delight at seeing their traditional wear echoed on an international stage.
“For Malaysians, it’s oddly satisfying to see something that looks like our baju kurung showcased in such a glamorous way,” one fan commented.
Abrams, known for her minimalist aesthetic and soft indie-pop sound, joined a star-studded lineup at the event — but it was her outfit that stole the spotlight back home.
While Chanel has not confirmed if the design was inspired by Southeast Asian fashion, Malaysians are claiming the connection proudly — and with plenty of style.
