KUALA LUMPUR, June 24 — Footwear and accessories brand ALDO has just announced its first-ever collaboration with renowned pop culture icon Barbie, in partnership with global toy company Mattel, Inc.
The Barbie x ALDO limited-edition capsule collection, launching on June 29, captures the fun-loving, inclusive and fashion-forward spirit of both brands.
The 19-piece limited-edition assortment maximises Barbie's iconic style with a range of ladies' footwear, handbags and accessories built for playing in real life.
The nostalgic collection embraces vibrant monochromatic hues of pink synonymous with the Barbie brand, bringing its own flair to the Barbiecore aesthetic.
The elevated and playful assortment includes Y2K elements infused with ALDO’s classic style, creating a unique look that reflects the best of both brands.
The pieces are embellished with eye-catching rhinestones, charms and playful details such as bejeweled B monogramming.
"We couldn’t have picked a better partner than Barbie — a legacy brand that transcends generations, living in the same playful and fashionable space as ALDO,” said Chief ALDO Brand and Product Officer Daianara Grullon Amalfitano, .
"Our goal was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love, empowerment and dreaming big rule. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment.”
This collection will be available from June 29 at ALDO Pavilion Kuala Lumpur.
