KUALA LUMPUR, May 24 — Sharp Corporation has officially launched the latest AQUOS XLED 4K Television (TV) in Asia, the Middle East and Africa.

The Asian region, which includes Malaysia, Thailand, Singapore and Indonesia among others, will get to enjoy Sharp’s latest offering which promises users an excellent innovation as well as a ‘true to life’ viewing experience.

The 2023 AQUOS XLED 4K TV which combines the best parts of LCD and OLED TVs, is an upgrade from its earlier counterpart which was first introduced in Japan back in 2021.

It is said that this is their best 4K TV they’ve ever produced due to its revolutionary picture and audio qualities.

This includes features such as the Xtreme mini-LED technology for true brightness where it offers over 2,000 backlight dimming zones for unrivalled dynamic colour contrasts.

This is then paired with the Deep Chroma Quantum Dot technology which offers over 20 per cent more colour gamut coverage allowing the 2023 AQUOS XLED 4K TV to deliver reality colours and a true-to-life visual experience.

The new 4K tv also comes with the ARSS+ surround system which is equipped with 11 speakers surrounding the screen making it excels in high, mid and low-frequencies.

And with the presence of the Dolby Vision IQ technology further helps to intelligently optimise the TV with ambient light sensors to get the perfect picture quality in the room at every moment.

The Dolby Vision IQ technology further helps to intelligently optimises the TV with ambient light sensors to get the perfect picture quality in the room at every moment. — Picture courtesy of Sharp Corporation
The Dolby Vision IQ technology further helps to intelligently optimises the TV with ambient light sensors to get the perfect picture quality in the room at every moment. — Picture courtesy of Sharp Corporation

According to Sharp Corporation’s TV Systems Business Unit President Hirofumi Okamoto, the global television market has developed remarkably over the decades especially with the introduction of new TV technologies.

“As the leading Japanese TV brand, Sharp aims to contribute to the market growth by constantly evolving its technology and focusing on innovating premium and large TVs moving forward.

“We believe that it sets a new standard for home entertainment and elevates the viewing experience for consumers.

“In the coming years, we will focus on promoting our TV products, as Sharp has become a well-known household brand in these markets,” Okamoto said.

The 2023 Sharp AQUOS XLED 4K TV is now available in Malaysia since May 18 and they’re currently doing an early bird promotion priced at RM15,999 for a 65-inch tv.

Buyers will also get a free camera drone which is the DJI mini 3 worth RM2,399 and the promotion will end on May 31, 2023.

For more information on Sharp’s latest offering, please click here.