AMSTERDAM, July 22 — Fast food giant McDonald’s read the minds of overheated passers-by perfectly, when temperatures hit record-breaking levels in the Netherlands earlier this month.
In a stroke of advertising genius, McDonald’s teamed up with outdoor advertising company JCDecaux for a heat-sensitive billboard that ‘dispensed’ free cups of McFlurry at just the right moment.
After all, who doesn’t love to cool down with an icy cold treat when the sun is blazing?
And that magic moment came when temperatures exceeded 38.7°C, and the panel flipped open to allow access to 100 McFlurry cups, to grateful cheers from the gathering crowd.
The lucky passers-by then redeemed their free ice cream from the nearest McDonald’s outlet.
