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French football world champion Mbappe to collaborate with Dior
Paris Saint-Germainu00e2u20acu2122s Kylian Mbappe during a Ligue 1 match Stade Rennes v Paris St Germain at Roazhon Park, Rennes, France, October 3, 2021. u00e2u20acu201d AFP pic

PARIS, Dec 17 — French football star Kylian Mbappe said today he would be collaborating with French luxury fashion house Dior.

"I am delighted to announce that I am now officially part of Maison Dior. Can’t wait to share our collaborations in men’s fashion and Sauvage fragrance,” Mbappe wrote on Twitter.

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Mbappe’s tweet confirms recent media reports that Dior had named Mbappe as its new global ambassador.

In September, Dior signed a two-year deal to design clothing for Mbappe’s football club, star-studded Paris St Germain, marking its first tie-up with a sports team.

The tie-up fit a shift by luxury labels at Dior-owner LVMH to embrace streetwear, linking it to high-fashion with an eye to younger consumers. — Reuters

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