Netflix also plans to open similar experiences in Europe and Asia later this year, ahead of the release of the second season of the scripted Squid Game series. A second season is expected as early as December 26 2024, while a third season is already in the works.
This initiative is part of Netflix's wider strategy to expand its immersive experience offering. The streaming giant plans to open two permanent "Netflix Houses” in Pennsylvania and Texas next year. These spaces will include immersive experiences based on popular series such as Squid Game, Bridgerton and Stranger Things, as well as restaurants, stores and photo opportunities.
In 2023, the American giant had already attempted the same kind of immersive experience with Squid Game: The Trials in Los Angeles. — AFP
You May Also Like