Redefining Exquisite Dining with Bangkok’s Skyline, Ahead of September Launch

BANGKOK, THAILAND - Media OutReach Newswire - 24 June 2024 - Asset World Corporation (AWC), Thailand's leading integrated lifestyle real estate group, led by Mrs. Wallapa Traisorat, Chief Executive Officer and President, proudly welcomes the legendary founders of Nobu Hospitality: Chef Nobu Matsuhisa, renowned Hollywood actor Robert De Niro, and co-founder Meir Teper, to 'Nobu Bangkok' at EA Rooftop at The 'Empire'. This extraordinary occasion marks the site visit and preparation for the official launch of the world's highest Nobu restaurant, providing unparalleled dining experiences with breathtaking panoramic views of Bangkok's skyline and the Chao Phraya River. This milestone highlights the shared vision between AWC and Nobu to establish a new benchmark in the F&B industry, positioning Nobu Bangkok as the pinnacle of culinary excellence and a premier destination for its global fan base. This project will elevate Bangkok as a leading global destination for exceptional culinary experiences.

The founders of Nobu Hospitality said, "We are thrilled to be here in Bangkok with our special partner, Mrs. Wallapa Traisorat, Chief Executive Officer and President of AWC. We all have very fond memories of visiting Bangkok before, and we are excited to come back to this dynamic and modern global city, still rich in culture and tradition. The Empire is the perfect spot for the Nobu Bangkok, with its stunning 360-degree views and central location. Our Nobu experience will include an amazing rooftop bar, and terraces with views of the Chao Phraya River and the Green Lungs. We are pleased that both local Bangkok residents and travelers will be able to enjoy our Nobu culinary experience, whether for dining or events in the various areas of this unique destination. Alongside AWC, we are also working hard on the development of the Plaza Athenee Nobu Hotel and Spa New York. In Bangkok, we are similarly focused on the development of The Plaza Athenee Nobu Hotel and Spa Bangkok on the Chao Phraya River and the adjacent Nobu Hotel Bangkok. With AWC as our nationwide and special partner in Thailand, we are also identifying more Nobu Hotel and Restaurant locations in other parts of this vibrant country."

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corporation or AWC said, "AWC is very excited to welcome the founders of Nobu Hospitality to Bangkok with our shared vision to bring an unparalleled dining experience to Bangkok. Today is a special occasion, it is an honor to host the visionary founders of Nobu Hospitality, Chef Nobu Matsuhisa, Mr. Robert De Niro and Mr. Meir Teper, and top management of Nobu Hospitality, Mr. Trevor Horwell, Mr. Struan McKenzie and Mr. Hiro Tahara along with the group. We believe our partnership with Nobu Hospitality, the globally renowned hospitality group, will set a new benchmark for Thailand's culinary landscape. Nobu Bangkok and Rooftop Bar, the world's highest Nobu, situated in the heart of Bangkok and surrounded by a 360-degree rooftop view, along with the unique concept of EA Rooftop at The Empire, will establish Bangkok as a premier and inspiring F&B and lifestyle destination.

"Moreover, the opportunity is limitless. AWC has partnered with Nobu Hospitality to create an integrated experience that spans from cuisine to hotel, encompassing the essence of three iconic buildings, which are Plaza Athenee Nobu Hotel and Spa New York, The Plaza Athenee Nobu Hotel and Spa Bangkok and Nobu Hotel Bangkok as well as many other exciting projects. These initiatives aim to create long-term sustainable value for the global hospitality industry. Developing these exceptional hotels in two major global destinations will enhance AWC's strengths by integrating the uniquely modern luxury lifestyle of the Nobu brand, offering best-in-class products, services and sharing happiness to global travelers," Mrs. Wallapa concluded.

Nobu Bangkok spans across the 57^th to 60^th floors of EA Rooftop at The Empire, one of the world's largest and iconic F&B rooftop destinations. Nobu Bangkok is designed by Rockwell Group, the Internationally famous architecture and design firm based in New York City. Inspired by Bangkok's natural and urban landscapes, the design concept references three distinct landscapes found in a vintage map of Thailand: Urban, River and Mountain. The design blends Thailand's artisanal techniques, like hand-woven textiles and wood carving, with traditional Japanese arts such as Kintsugi and calligraphy. Unfolding uniquely across each floor, it offers various areas for dining, socializing, large gatherings, and celebrations, each providing a distinct experience.