Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 28 December 2023 - Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year — especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

Shopee Super Live Streamer Awards

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

• Super Essentials Livestream Brand: MYDIN Malaysia
  
• Super Fashion Livestream Brand: XES Shoes
  
• Super Lifestyle Livestream Brand: STABILO Official Store
  
• Super Electronic Livestream Brand: 70mai
  
• Super Beauty Livestream Seller: KL-PHARMACY
  
• Super Essentials Livestream Seller: PHINIX STORE
  
• Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD
  
• Super Lifestyle Livestream Seller: JAYATECH
  
• Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks.

Shopee Super Aspiring Brand Awards

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes.

• Super Aspiring Brand - FMCG: SKINTIFIC
  
• Super Aspiring Brand - Fashion: Zoe Arissa Luxe
  
• Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia
  
• Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

• Super Mobile & Smart Devices Seller: Spraygadget
  
• Super Home Appliances Seller: The White Goods
  
• Super Tech & Gaming Seller: Impulse Gaming
  
• Super Fashion Apparel Seller: LAU THING HIM
  
• Super Fashion Shoes Seller: Webee
  
• Super Fashion Accessories Seller: Grimo
  
• Super Beauty Seller: LONKOOM
  
• Super Essentials Seller: Khairul Aming
  
• Super Baby & Kids Seller: Momo House
  
• Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

• Shopee Super Influencer: Nyokki Ho
  
• Shopee Super Influencer: Fateha
  
• Shopee Super Influencer: Chang Yong
  
• Shopee Super Influencer: Hasha Shah
  
• Shopee Super Influencer: Nurul Najiah Hassan
  
• Shopee Super Influencer: Nurhasuna
  
• Shopee Super Influencer: Afiqchii
  
• Shopee Super Influencer: Toklez
  
• Shopee Super Influencer: Dina Sallehuddin
  
• Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards:

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

• Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid
  
• Shopee Super Affiliate Livestreamer: Ng Su Ling
  
• Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi
  
• Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil
  
• Shopee Super Affiliate Livestreamer: Chew Shiau Yin
  
• Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman
  
• Shopee Super Affiliate Influencer: Norita Binti Omar
  
• Shopee Super Affiliate Influencer: Indriana
  
• Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim
  
• Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognizing Valued Partners

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary "Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

"By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

Watch the Shopee Rai Lokal documentary HERE and read the Shopee Rai Lokal book HERE.

Appendix: Full list of winners

No	Award Name	Winner
1	Malaysian-Born Brand	HABIB Official Store
2	Shopee Super Affiliate Influencer	PUTERI SYARLIA BINTI SAHFUZZAMAN
3	Shopee Super Affiliate Influencer	NORITA BINTI OMAR
4	Shopee Super Affiliate Influencer	INDRIANA
5	Shopee Super Affiliate Influencer	NURUL IMAN BINTI ABDUL RAHIM
6	Shopee Super Affiliate Influencer	SYAZWANI BINTI MD SAAD
7	Shopee Super Affiliate Livestreamer	NORASHIKIN BINTI ABD RASHID
8	Shopee Super Affiliate Livestreamer	NG SU LING
9	Shopee Super Affiliate Livestreamer	JACKLYN GOH SEOH HOOI
10	Shopee Super Affiliate Livestreamer	FADZILAH BINTI ABDUL JALIL
11	Shopee Super Affiliate Livestreamer	CHEW SHIAU YIN
12	Shopee Super Affiliate Partner	Shopback
13	Shopee Super Celebrity	Neelofa
14	Shopee Super Celebrity	Dato' Jovian Mandagie
15	Shopee Super Celebrity	Zoey Rahman
16	Shopee Super Celebrity	Ceddy Ang
17	Shopee Super Celebrity	Ainul Aishah
18	Shopee Super Celebrity	Nuex Rosli
19	Shopee Super Celebrity	Dato' Sri Siti Nurhaliza
20	Shopee Super E-Commerce Enabler	GIMMEDIA
21	Shopee Super E-Commerce Enabler	STORE N GO
22	Shopee Super Influencer	Nyokki Ho
23	Shopee Super Influencer	Fateha
24	Shopee Super Influencer	Chang Yong
25	Shopee Super Influencer	Hasha Shah
26	Shopee Super Influencer	Nurul Najiah Hassan
27	Shopee Super Influencer	Nurhasuna
28	Shopee Super Influencer	Afiqchii
29	Shopee Super Influencer	Toklez
30	Shopee Super Influencer	Dina Sallehuddin
31	Shopee Super Influencer	Sarah Mohd Shah
32	Super Aspiring Brand - Electronics	DREAME
33	Super Aspiring Brand - Fashion	Zoe Arissa Luxe
34	Super Aspiring Brand - FMCG	SKINTIFIC
35	Super Aspiring Brand - Lifestyle	Touch 'n Go Malaysia
36	Super Baby & Kids Brand	Drypers (Vinda)
37	Super Baby & Kids Seller	Momo House
38	Super Beauty Brand	NIVEA MALAYSIA
39	Super Beauty Livestream Brand	Maybelline Malaysia Official Store
40	Super Beauty Livestream Seller	KL-PHARMACY
41	Super Beauty Seller	LONKOOM
42	Super Bintang	Kelvin Yam
43	Super Campaign Partner Award	Bank Muamalat Malaysia Berhad
44	Super Campaign Partner Award	Midea Scott & English Electronics Sdn Bhd
45	Super Campaign Partner Award	Gigi Coffee
46	Super Contributor Award	Mimi Faezah
47	Super Deals Brand Award	A&W
48	Super Electronic Livestream Brand	70mai
49	Super Electronic Livestream Seller	allblue5367
50	Super Essentials Brand	Nestlé
51	Super Essentials Livestream Brand	MYDIN Malaysia
52	Super Essentials Livestream Seller	PHINIX STORE
53	Super Essentials Seller	Khairul Aming
54	Super Fashion Accessories Brand	Masdora Official Store
55	Super Fashion Accessories Seller	Grimo
56	Super Fashion Apparel Brand	Levi's Official Store
57	Super Fashion Apparel Seller	LAU THING HIM
58	Super Fashion Livestream Brand	XES Shoes
59	Super Fashion Livestream Seller	ELGINI APPAREL SDN BHD
60	Super Fashion Shoes Brand	Skechers Malaysia
61	Super Fashion Shoes Seller	Webee
62	Super Favourite Local Food Award	Warung by Warung Wok
63	Super Home Appliances Brand	Dyson
64	Super Home Appliances Seller	The White Goods
65	Super Jualan Rahmah Award	TopBabyExpo
66	Super Lifestyle Brand	Kitchen Z
67	Super Lifestyle Livestream Brand	STABILO Official Store
68	Super Lifestyle Livestream Seller	JAYATECH
69	Super Lifestyle Seller	MUSIC BLISS SDN BHD
70	Super Mobile & Smart Devices Brand	Samsung Malaysia Official
71	Super Mobile & Smart Devices Seller	Spraygadget
72	Super Shopee Premium Award	Pandora MY Flagship Store
73	Super Strategic Partner Award	Malayan Banking Berhad
74	Super Strategic Partner Award	Sasbadi Holdings Berhad
75	Super Supporter Award	Lee Haw Han
76	Super Tech & Gaming Brand	HP Official Store
77	Super Tech & Gaming Seller	Impulse Gaming
78	Super Xpert	Victor Chow
79	Superpartner SeaMoney	Allianz General Insurance Company (Malaysia) Berhad
80	Superpartner ShopeePay	Domino's Pizza Malaysia

Appendix: Full list of winners

No	Award Name	Winner
1	Malaysian-Born Brand	HABIB Official Store
2	Shopee Super Affiliate Influencer	PUTERI SYARLIA BINTI SAHFUZZAMAN
3	Shopee Super Affiliate Influencer	NORITA BINTI OMAR
4	Shopee Super Affiliate Influencer	INDRIANA
5	Shopee Super Affiliate Influencer	NURUL IMAN BINTI ABDUL RAHIM
6	Shopee Super Affiliate Influencer	SYAZWANI BINTI MD SAAD
7	Shopee Super Affiliate Livestreamer	NORASHIKIN BINTI ABD RASHID
8	Shopee Super Affiliate Livestreamer	NG SU LING
9	Shopee Super Affiliate Livestreamer	JACKLYN GOH SEOH HOOI
10	Shopee Super Affiliate Livestreamer	FADZILAH BINTI ABDUL JALIL
11	Shopee Super Affiliate Livestreamer	CHEW SHIAU YIN
12	Shopee Super Affiliate Partner	Shopback
13	Shopee Super Celebrity	Neelofa
14	Shopee Super Celebrity	Dato' Jovian Mandagie
15	Shopee Super Celebrity	Zoey Rahman
16	Shopee Super Celebrity	Ceddy Ang
17	Shopee Super Celebrity	Ainul Aishah
18	Shopee Super Celebrity	Nuex Rosli
19	Shopee Super Celebrity	Dato' Sri Siti Nurhaliza
20	Shopee Super E-Commerce Enabler	GIMMEDIA
21	Shopee Super E-Commerce Enabler	STORE N GO
22	Shopee Super Influencer	Nyokki Ho
23	Shopee Super Influencer	Fateha
24	Shopee Super Influencer	Chang Yong
25	Shopee Super Influencer	Hasha Shah
26	Shopee Super Influencer	Nurul Najiah Hassan
27	Shopee Super Influencer	Nurhasuna
28	Shopee Super Influencer	Afiqchii
29	Shopee Super Influencer	Toklez
30	Shopee Super Influencer	Dina Sallehuddin
31	Shopee Super Influencer	Sarah Mohd Shah
32	Super Aspiring Brand - Electronics	DREAME
33	Super Aspiring Brand - Fashion	Zoe Arissa Luxe
34	Super Aspiring Brand - FMCG	SKINTIFIC
35	Super Aspiring Brand - Lifestyle	Touch 'n Go Malaysia
36	Super Baby & Kids Brand	Drypers (Vinda)
37	Super Baby & Kids Seller	Momo House
38	Super Beauty Brand	NIVEA MALAYSIA
39	Super Beauty Livestream Brand	Maybelline Malaysia Official Store
40	Super Beauty Livestream Seller	KL-PHARMACY
41	Super Beauty Seller	LONKOOM
42	Super Bintang	Kelvin Yam
43	Super Campaign Partner Award	Bank Muamalat Malaysia Berhad
44	Super Campaign Partner Award	Midea Scott & English Electronics Sdn Bhd
45	Super Campaign Partner Award	Gigi Coffee
46	Super Contributor Award	Mimi Faezah
47	Super Deals Brand Award	A&W
48	Super Electronic Livestream Brand	70mai
49	Super Electronic Livestream Seller	allblue5367
50	Super Essentials Brand	Nestlé
51	Super Essentials Livestream Brand	MYDIN Malaysia
52	Super Essentials Livestream Seller	PHINIX STORE
53	Super Essentials Seller	Khairul Aming
54	Super Fashion Accessories Brand	Masdora Official Store
55	Super Fashion Accessories Seller	Grimo
56	Super Fashion Apparel Brand	Levi's Official Store
57	Super Fashion Apparel Seller	LAU THING HIM
58	Super Fashion Livestream Brand	XES Shoes
59	Super Fashion Livestream Seller	ELGINI APPAREL SDN BHD
60	Super Fashion Shoes Brand	Skechers Malaysia
61	Super Fashion Shoes Seller	Webee
62	Super Favourite Local Food Award	Warung by Warung Wok
63	Super Home Appliances Brand	Dyson
64	Super Home Appliances Seller	The White Goods
65	Super Jualan Rahmah Award	TopBabyExpo
66	Super Lifestyle Brand	Kitchen Z
67	Super Lifestyle Livestream Brand	STABILO Official Store
68	Super Lifestyle Livestream Seller	JAYATECH
69	Super Lifestyle Seller	MUSIC BLISS SDN BHD
70	Super Mobile & Smart Devices Brand	Samsung Malaysia Official
71	Super Mobile & Smart Devices Seller	Spraygadget
72	Super Shopee Premium Award	Pandora MY Flagship Store
73	Super Strategic Partner Award	Malayan Banking Berhad
74	Super Strategic Partner Award	Sasbadi Holdings Berhad
75	Super Supporter Award	Lee Haw Han
76	Super Tech & Gaming Brand	HP Official Store
77	Super Tech & Gaming Seller	Impulse Gaming
78	Super Xpert	Victor Chow
79	Superpartner SeaMoney	Allianz General Insurance Company (Malaysia) Berhad
80	Superpartner ShopeePay	Domino's Pizza Malaysia

Hashtag: #ShopeeRaiLokal #ShopeeMY #MYShopeeSuperAwards2023

The issuer is solely responsible for the content of this announcement.

Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.