The company won in the Infant and Child Nutrition category for its upgraded HK MJN A+ formula.
Mead Johnson designed HK MJN A+ upgraded formula to give babies and children the best start in life. Mead Johnson Nutrition made the formula accessible to South China parents with a regionwide campaign. Through the project, Mead Johnson distributes the formula across Mainland China using cross-border platforms whilst driving consumer engagement and improving parent knowledge.
The HK MJN A+ formula is Mead Johnson's first that included DHA and ARA as ingredients. Since the Hong Kong launch of HK MJN A+ in 2000, consumers have continuously rated it as the top infant milk formula for over ten consecutive years. It is also the leading brand paediatricians recommend for child brain development in Hong Kong. The new HK MJN A+ upgraded formula adds HMO, a nutritional ingredient recognised by top researchers in recent years.
Mead Johnson used online and offline channels to distribute the HK MJN A+ upgraded formula across free trade zones. The company also made product-related information readily available, allowing parents to make the better choice for their children's nutritional needs.
The engaging HK MJN A+ upgrade launch inspired hundreds of partners and channel customers to assist parents during the launching event. Besides making high-quality infant and child nutrition products accessible, the partner network ensured that parents received quality service and professional assistance. Mead Johnson followed up by sharing scientific knowledge on nutrition and parenting on social media to keep the parents engaged and informed.
The campaign earned positive word of mouth and recommendations by consumers on Wechat, Xiaohungshu, TikTok, and baby vertical social platforms.
"We go beyond providing high-quality products and continue to drive innovation in infant and child nutrition products. We collaborated with healthcare professionals to help parents address concerns and difficulties in baby care and parenting. The goal was to empower parents so they could give their children a better start in life," said Mr Pankaj Agarwal, General Manager, Cross Border, Hong Kong & Taiwan of Mead Johnson Nutrition (Hong Kong) Limited.
The prestigious HKB Greater Bay Area Enterprise Awards honours outstanding companies for their excellent performance and commitment to driving collaborative and economic development between Hong Kong and the Greater Bay Area.Hashtag: #MeadJohnson
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About Mead Johnson Nutrition (Hong Kong) Limited
Mead Johnson Nutrition has been established for more than a century. Since its founding in 1905, the renowned infant and child nutrition brand has led the way in developing science-based pediatric nutrition products, guided by the mission to nourish the world's children for a better start in life. Currently, Mead Johnson Nutrition provides more than 70 products in over 50 countries.
Excellent quality has helped Mead Johnson Nutrition earn the trust of nutritionists and parents. Its dedicated and rigorous approach, continuous innovation, tireless pursuit of excellence, and caring feedback to the community have also helped establish a good brand image.
Mead Johnson Nutrition (Hong Kong) Limited has been in Hong Kong for over half a century. It provides Hong Kong parents with high-quality, science-based products, various parenting information, and professional advice, gaining trust and support from parents.
Mead Johnson Nutrition's scientists and healthcare professionals are focusing their efforts on the formula for children with special nutrition needs. Mead Johnson Nutrition is one of the very few brands that insists on producing the formula for children with special needs, giving them hope.
For more information, visit http://www.meadjohnson.com.hk/
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