KUALA LUMPUR, Nov 2 — Airasia super app has been officially launched in Bali, Indonesia as the travel and lifestyle platform expands its presence in the region.

"It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach to how we will penetrate the Indonesian market.

"We are happy to kickstart our airasia super app Indonesia journey in Bali, as it is definitely the right location to spearhead our growth, with a population of over four million people and is a world-renowned holiday island destination.

"As a travel super app, we are confident that we are able to create value for our users, aside from the convenience, reliability and affordability that all our products and services have and which we will introduce (there) soon,” chief executive officer Amanda Woo told a press conference here today.

The airasia super app is a digital venture of Capital A (formerly known as AirAsia Group) and was launched in Malaysia in October 2020. It was subsequently launched in Thailand and Philippines in February and April of this year, respectively. — Bernama