Malaysia
Just what is Merdeka? Five ads try to tell you what it means to be Malaysian today
A man puts up the Jalur Gemilang in Ulu Teris, Sepang, ahead of the 67th Merdeka day. — Picture by Sayuti Zainudin

KUALA LUMPUR, August 31 — Annual Merdeka advertisements were once minor events in and of themselves, when a handful of state-linked firms would fund these mini movies to prod Malaysians towards self-reflection each national day.

From the late Yasmin Ahmad’s seminal "Tan Hong Ming in Love” that she produced for Petronas in 2007, to more recent efforts such as Celcom Bhd’s "Bahagia Kita” (2022), each has made Malaysians pause and consider what Merdeka holds for them.

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For this year’s 67th Merdeka, more companies have again put out their interpretations about the state of the country today.

From those inspired by real-life events to a music video, here is a selection of five themed advertisements to start your celebrations of the 67th Merdeka Day.

Tune Talk Merdeka 2024: #TTJIWAMERDEKA

Happy 67th Merdeka Day, Malaysia.

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