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Empowering MSMEs: How seller communities propel e-commerce success in Malaysia
Mohd Zaid Othman (back row, second from left) with his Shopee workshop participants.
Lampu CheritaShopee Xperts and Shopee University’s resources.

Zaid’s story is a testament to the transformative power of community support and continuous learning in the world of e-commerce.

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Through Shopee’s resources and the unwavering support of fellow sellers, he turned his initial struggles into a thriving business and a platform for helping others succeed.

Supporting local through strategic partnerships

For Shopee, driving Malaysia’s digital economy is about more than just providing tools and fostering a dynamic seller community; it’s about forging impactful partnerships that amplify support for local MSMEs.

Recognising that collaborative efforts with government agencies and key stakeholders are crucial, Shopee enhances its role in empowering sellers through strategic partnerships with government agencies.

Programs like Pupuk@Shopee, in collaboration with the Malaysian Communications & Multimedia Commission (MCMC), aim to train and empower rural eCommerce sellers via Shopee University classes held at MCMC’s rural internet centres.

These classes have driven RM55 million in sales for 29,000 local sellers, boosting their average daily earnings by 22 per cent year-on-year.

Additionally, under the OKU Celik Digital Program in collaboration with the Ministry of Communications, 500 National OKU sellers were able to learn how to navigate the digital marketplace via training sessions conducted by Shopee.

"At Shopee, our commitment goes beyond providing tools. We believe in nurturing a thriving community to help our local sellers succeed in the digital age.

"We strive to unleash their full potential and propel Malaysia's digital economy by providing vital resources to MSMEs and building a robust seller community. Working together, we can make a lasting impact and bolster the growth of our entrepreneurs.” says Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

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