KUALA LUMPUR, April 9 — The holy month of Ramadan is coming to an end to make way for the Hari Raya celebration and reunions.

With that also comes a range of Hari Raya commercials and short films by various brands that have become part of the festivity every year.

From heart-touching stories to cheeky commercials, the festive short films have become a big part of the celebration for decades.

Here’s a low-down of some of the short videos by several brands that went the extra mile to make the festivity more joyous.

CelcomDigi ― Bukalah Hati series

Telecommunication company CelomDigi continued its tradition of festive campaigns with not one but three short films from young Malaysian directors.

The short film series were produced based on Bukalah Hati theme where the filmmakers told their own stories of acceptance, forgiveness and sacrifice in short three-minute films.

The series also highlights the importance of being open to embrace the differences and celebrate the festivity together regardless of one's cultural background.