KUALA LUMPUR, Nov 7 — Lazada’s 11.11 Biggest One-Day Sale is back on November 11, 2022, offering Malaysian consumers the lowest prices of the year across products, including fashion items, beauty products, electronic goods and more.

‘’This signature shopping festival remains a staple in Southeast Asia’s retail industry calendar, especially as consumers’ shopping behaviours and preferences for price competitiveness, convenience and accessibility continue to persist in the post-pandemic era,” Lazada Malaysia chief operating officer Darren Rajaratnam said in a statement today.

The pioneer e-commerce platform will also present Shoppertainment content before and during the event as part of its ‘LazLive+: Ignite Your Passion Boom Festival’.

Shoppers can tune in to the 11.11 BOOM Festival on November 10 at 8pm on LazLive+, via Lazada Malaysia’s application and social media pages, featuring the participation of LazLive+ stars including celebrity chef Sherson Lian, beauty guru Tasnim Shah, gaming champion Jaasuzuran, fitness expert Jordan Yeoh and well-loved girl group Dolla alongside Lazada ambassador Nabila Razali.

Viewers can also look forward to snatching the BOOM deals with up to 90 per cent off and a total of RM50,000 worth of vouchers and prizes, including a brand new iPhone 14.

Furthermore, on November 11, 9pm, Ain Edruce and Sissy Imann will have a showdown with Fiera Fendi and Erissa Puteri to battle for the title of Best Chief Discount Officer, where the viewers will vote for the team that brings in the ‘paling chun’ deals ever.

From November 1 to 9 daily, between 3pm and 11pm, and during the finale show on November 10, between 12pm and 8pm, avid deal hunters can stay tuned to the live stream platform on the Lazada application to secure the lowest prices which are only available during the Lazada 11.11 Sale.

Lazada said consumers can unlock even more rewards via ‘Shop and Win’ throughout the day of the 11.11 Biggest One-Day Sale, where up to RM240,000 worth of prizes from esteemed brands like Ogawa, Bonia, Timberland, Tefal and more will be up for grabs whenever consumers check out at certain hours on November 11.

On top of that, Lazada will reward the 111th buyer every hour between 2am and 7am on November 11, with a RM500 Lazada voucher.

From November 1 to 15, users can collect Lazada’s beloved mascot through Lazzie Hunt on the Lazada mobile application by making purchases, inviting friends, topping up Lazada Wallet, and scanning QR codes at participating brands across the country at selected Maxis and CIMB Bank outlets.

These special Lazzie characters can then be redeemed for attractive rewards, including an Ogawa-sponsored massage chair worth RM19,999, Lazada sitewide vouchers, free shipping vouchers, Lazada Bonus, seller vouchers, wallet rebate, coins and more.

Shoppers can also participate in the #GetThatBOOM social giveaways on Lazada’s Facebook and Instagram pages to win freebies and curated goodies.

Lazada said it also offers shoppers complimentary shipping fee as users can collect and redeem free shipping vouchers with ‘no minimum spend’ on November 11, and for products bearing Lazada Bonus sign, a RM10 off for every RM100 purchase, subject to prior collection from November 5 to 11.

Meanwhile, the first 111 successful orders will be rewarded with 1,000 LazCoins cashback when the clock strikes 12am (midnight) on November 11, and a total of 280 million LazCoins will be given out to loyal Lazada buyers with no minimum spending threshold throughout the day.

On top of these, Lazada is also offering Super Stackable Coins Deals, where these selected deals are stackable with Lazada Bonus, free shipping vouchers, and other seller vouchers to maximise savings.

From October 25 to November 10, Lazada shoppers can reserve deals at its pre-sales price point by placing a non-refundable 10 per cent deposit and checking out the remaining amount on November 11 from 2am onwards.

The company said shoppers could also look forward to the most attractive discount deals as low as RM0.11 ranging from health and beauty, fashion, sports and outdoors, and more.

‘’This 11.11, LazMall, Lazada’s authenticity-guaranteed brand destination, ups its ante in bringing in more Crazy Brand Mega Offers between 12am and 2am on November 11 for products at the most irresistible price points, with savings of up to 90 per cent from typical days.

‘’Besides, a huge surprise is on its way — Lazada will be curating a list of deals at its most attractive price points, all below RM4.99. In addition to all the crazy deals, users can also look forward to purchasing LazMall Surprise Box worth up to RM600 each at 10am and 4pm on November 11 from as low as RM11,’’ it said. — Bernama