KUALA LUMPUR, Oct 13 — An upgraded Double Cheeseburger will be sold at McDonald's this Saturday (Oct 15) for only RM10.95.

The new promotion will feature McDonald’s beef burgers like the Quarter Pounder and Big Mac improved to ‘beef perfection’.

The enhancements in cooking the burgers are in McDonald’s pursuit of improving customer satisfaction to ensure they are ‘gold standard’.

This is also an attempt to set the record for the most beef burgers sold in 24 hours in the Malaysia Book of Records.

According to The Rakyat Post, the ‘improved’ classic cheeseburger will have a softer bun, grilled onions, New Zealand imported cheese, 100 per cent pure halal beef patties and more sauce.

The result is supposedly a more flavourful and juicy burger that aims to bring loyal customers back for more.

The new cooking methods for beef burgers will be a permanent change and have already started in outlets across Malaysia.

The revamped beef burgers are now sold in all McDonald’s Malaysia outlets and will be available for a one-day discount on Oct 15.